Somnaowod
About
Worn once awake.
Objects woven of dreams,
The founder of the brand always experienced mixed feelings when peering into the darkness
of the night – fear and awe at the same time.
of the night – fear and awe at the same time.
And chronic sleep paralysis only opened up new facets in the experience of dreams. Such a worldview, intertwined with surreal creativity, creates a brand of avant-garde clothing. SOMNA is an abbreviation of the word "somnambulist", one of the translation options for which is "clairvoyance".
The brand’s products allow everyone to plunge into a waking dream, putting on, or even just looking at a person dressed in SOMNA.
The brand’s products allow everyone to plunge into a waking dream, putting on, or even just looking at a person dressed in SOMNA.
Mission
SOMNA’s creations are designed to give people the opportunity to show each other what they see in their dreams — a dialogue of the subconscious through clothing and objects. The brand deeply explores Freudian themes, particularly the psychology of dreams. Every unsettling image in human dreams is a visualization of internal struggles projected outward. In this way, our subconscious hints at unresolved conflicts that trouble us constantly, even if we are unaware of them.
Dreams serve as a dialogic tool and the brand’s primary visual technique. The founder of SOMNA draws inspiration from personal nightmares, experiencing the rarest form of nightmare—sleep paralysis—almost every night. Sleep paralysis is marked by an overwhelming sense of realism, complete helplessness, and the most terrifying hidden fears. The more terrifying the image in a dream, the more acute the problem it reflects within the individual.
By immersing the wearer in fear and bringing inner conflicts to the surface, SOMNA uncovers new meanings and introduces unique design elements, shaping a distinct aesthetic born from the depths of the subconscious.
Dreams serve as a dialogic tool and the brand’s primary visual technique. The founder of SOMNA draws inspiration from personal nightmares, experiencing the rarest form of nightmare—sleep paralysis—almost every night. Sleep paralysis is marked by an overwhelming sense of realism, complete helplessness, and the most terrifying hidden fears. The more terrifying the image in a dream, the more acute the problem it reflects within the individual.
By immersing the wearer in fear and bringing inner conflicts to the surface, SOMNA uncovers new meanings and introduces unique design elements, shaping a distinct aesthetic born from the depths of the subconscious.
owod
somna
‘I am deeply fascinated by the very process of creating art objects. In my work, I often focus on details and the unique construction of each piece.
For me, the act of creation itself is the true artwork, rather than the final result. Each piece I make feels as if I am scraping it out of space and matter, pulling objects from an otherworldly realm that I sense and enter every night.
When you come into contact with SOMNA pieces, you are touching a fragment
of the dream world.'
For me, the act of creation itself is the true artwork, rather than the final result. Each piece I make feels as if I am scraping it out of space and matter, pulling objects from an otherworldly realm that I sense and enter every night.
When you come into contact with SOMNA pieces, you are touching a fragment
of the dream world.'
Process
Materials
At the core of every SOMNA piece lies a material chosen primarily for its history and visual allure.
The brand works closely with vintage and found objects, each imbued with the mystique of its origin.
Within the smallest details hide tiny worlds with their own enigmatic past—often eerie, always intriguing.
The brand works closely with vintage and found objects, each imbued with the mystique of its origin.
Within the smallest details hide tiny worlds with their own enigmatic past—often eerie, always intriguing.
SOMNA offers the wearer a chance to unravel these mysteries for themselves.